Trust Seals & Badges Free

Add trust badges under Add to cart and sell more

Show your free shipping, easy returns and secure checkout promises right under Add to cart, in the cart or anywhere else on your site. You'll get statistics and see how many shoppers saw them, and with a Premium account every badge switches to your shopper's language automatically.

  • Free - no credit card required
  • Statistics: how many shoppers saw trust badges
  • WordPress, WooCommerce, Shopify and any other platform

Works on every store platform

  • WordPress
  • WooCommerce
  • Shopify
  • PrestaShop
  • Magento
  • BigCommerce
  • Wix
  • Squarespace
  • Webflow
  • Shopware
  • Drupal
  • Joomla
  • Any website

Real numbers

Get a higher conversion rate and sell more

The latest market research found that 40% of shoppers who left a checkout blamed extra costs such as shipping, 19% didn't trust the site with their card and 13% didn't like the returns policy. A free shipping, secure checkout or easy returns badge answers each doubt instantly.

Baymard Institute, checkout abandonment survey, shoppers who were just browsing left out. Shoppers could give more than one reason. What the evidence says about trust badges

Why shoppers left a checkout, and the badge that answers it
  1. Extra costs such as shipping, tax and feesFree shipping badge 40%
  2. Delivery was too slowFast shipping badge 20%
  3. Didn't trust the site with card detailsSecure checkout badge 19%
  4. The returns policy wasn't good enough30-day returns badge 13%

What you get

Create 50 trust badges in 30 languages (with automatic translation) and see statistics on who saw them

Add trust badges wherever you want

Under Add to cart, in the cart, above the footer or anywhere you place them. Tested on all 152 Shopify Theme Store themes and 16 WordPress and WooCommerce themes.

Speak your shopper's language

Each badge switches to the language of the page, across 30 languages. In CSA Research's survey, 76% of shoppers preferred to buy in their own language.

See how many shoppers saw them

Statistics count page views with badges and how many shoppers had them on screen for a full second. Premium plan adds an A/B test of add to cart with and without the badges.

The badges

50 trust badges in 14 styles - fully configurable

Pick free shipping, money-back, warranty, secure checkout and 46 more badges, then set the style, configure the colors and adjust the badge and text sizes. 2 styles are free, and the other 12 come with the Premium plan.

See it in action

Your trust badges on any platform: WordPress, WooCommerce, Shopify and others, all fully supported

The CartHacker badge builder: free shipping, money-back guarantee, secure checkout and 24/7 support badges previewed under the Add to cart button of an example product page
Pick your badges in the badge builder and see them under a live Add to cart button.
What shoppers saw for an example store: 1,837 page views with badges, 1,115 seen by shoppers, 61% of views, with badge views by day Example
Badge statistics: views by day, and how many shoppers really had them on screen for at least 1 second.
Premium statistics for an example store: views by device and by language, the most clicked badges and the pages where the badges were seen Premium
Premium plan adds views by page, language and device, and the badges with a link shoppers can click.

Choose your platform

Trust Seals & Badges for your platform

Free plugin

WordPress & WooCommerce

Download and install the plugin, press Connect and choose where your badges go. One click to set up, no coding required.

Tested on 16 WordPress and WooCommerce themes

See the WordPress page
One line of code

Shopify

Paste one line of code into your theme.liquid file, then manage your badges in your CartHacker dashboard.

Tested on 152 Shopify themes

Set up on Shopify
One line of code

PrestaShop, Magento, Wix and more

Add one line to the site-wide header of PrestaShop, Magento, BigCommerce, Wix, Squarespace or any other platform.

Badges in the cart, above the footer or anywhere you want them displayed

Set up on my platform

Free vs Premium

Free on every account. Better with Premium.

Free account

$0 no credit card

  • 1 badge group from 8 badges
  • 2 styles: Rosette seal, Icon and caption
  • English trust badges in your brand color
  • Every layout and size, phones included
  • Placed under Add to cart, in the cart or anywhere else
  • 7 days of view statistics
  • Counts up to 1,000 page views a day
Create my trust badges

CartHacker Premium PRO

Loading your price a month or Loading your price a year

In your currency, with your local tax.

Everything in Free, plus:

  • All 50 badges in 14 styles
  • 30 languages, matched to each page's language automatically
  • Up to 50 badge groups
  • Your own wording and badge links
  • 180 days of statistics by page, language and device
  • Impact test on add to cart
  • Counts up to 50,000 page views a day
Get CartHacker Premium

See plugin pricing for WordPress and Shopify

How it works

Set up in three easy steps and start showing your badges today

  1. 1Create your badgesPick badges and choose a style in the badge builder.
  2. 2Install the plugin or a one-line snippetWordPress has the free plugin, other platforms need one line of code installed by hand.
  3. 3Check your resultsSee how many shoppers saw them in your CartHacker dashboard.

Common questions

FAQ

Are the trust badges really free?

Yes. A free CartHacker account gets 1 badge group from 8 badges in 2 styles, in English, with 7 days of view statistics and no credit card required. CartHacker Premium opens all 50 badges in 14 styles, 30 languages matched to each page and up to 50 groups.

Do trust badges increase sales?

In a randomized test on a retailer's site, a trust seal raised the likelihood of a purchase (Ozpolat and others, 2013), and a study of 493 retailers found the effect largest for newer stores and first-time shoppers. CartHacker Premium's impact test hides your badges from a share of visitors and compares add to cart rates, so you can see the result on your own store. What the evidence says about trust badges.

Which platforms do they work on?

WordPress and WooCommerce through the free plugin, and Shopify, PrestaShop, Magento, BigCommerce, Wix, Squarespace or any other website through one line of code in the site-wide header.

Will trust badges slow my store down?

No. The badge file loads deferred, so your page never waits for it, and the badges are drawn from text and shapes, with no images or web fonts to download.

Can the badges show in my shopper's language?

Yes, with CartHacker Premium. Each badge switches to the language your page is shown in, across 30 languages, and you can write your own wording for each language, in any script.

Why is there no SSL, Norton or FDA badge?

Because a store can't honestly award itself someone else's certificate. EU consumer law lists an unearned trust mark among the practices that are always unfair (Unfair Commercial Practices Directive, Annex I, point 2), and Directive (EU) 2024/825 restricts generic green claims, so the library has no certificate-style seal and no generic environmental badge. Each badge is a promise you control, and badges that state something checkable carry a note in the builder reminding you to keep it true.

Create your trust badges today

Free on every account, no credit card required.

Create my trust badges